Discovery 360 Social Media Marketing Training Course

 

 

Statistics have revealed that more than half of the Singapore population is on social media and spends around 2 hours each day on social media channels. This clearly indicated the importance of social media as a web marketing tool. Right from Facebook, LinkedIn, and Twitter to Instagram, Snapchat, Pinterest etc. social media networks are dominating our lives and cultural landscape. Now the main question that arises here is how the business professionals can leverage the benefits of social media and grow their business.

Learn the best tactics and implement the proven and highly successful social media marketing techniques to enhance your business growth and new avenues. Our 2 days intensive Social Media Marketing workshop provides practical real time hands on to setting for beginners embarking them on a social media marketing journey. The training is further enhanced to new learning levels with case studies, local and International projects, hands on activities, mock tests, and more. The training can be deemed as a comprehensive guide on how to create effective social media marketing campaigns.

 

Key Features

• Up to date curriculum
• Lots of practical sessions and case studies
• Structure course modules
• B2C & B2B Social Media strategies
• Expert trainer faculty
• Post training support

Objectives

By the completion of this course, the learner will be well versed with:

• Understanding of social media and working on it both via Local or International context
• Reaching out to followers and influence the potential buyers on various social media platforms
• Engaging with the audience and grow on social media
• Create and manage social media profiles on networks like
• Instagram, LinkedIn, Twitter etc.
• Creating and managing various social media campaigns
• Objective oriented strategies for Social media

Target Audience

• Vps and Marketing directors
• PR directors
• Marcom directors
• Social media managers,
• Community managers,
• Bloggers,
• Digital marketing executives,
• PR executives,
• Account managers,
• Account executives, and
• Anybody who needs to use social media to drive customers and business prospects

Cultivate new leads, create and deepen customer relationships, improve your public perception and increase your brand awareness through effectively trained social media training.

 

Prerequisite

The course does not require great knowledge as a prerequisite and basic computer knowledge will work.

 

Course Outline

 

UNDERSTANDING SOCIAL MEDIA

▷ Why social media is no longer new

▷ Social media in Singapore (statistics and trends)

▷ Social media’s impact on society

▷ Social media’s impact on business

 

CREATING SOCIAL MEDIA ACCOUNTS

 

▷ Developing a social brand identity

▷ Using tools like Canva and other designer tools

▷ Facebook → World’s largest social network

▷ Twitter → Making magic with 140 characters

▷ YouTube → Rise of user-generated videos

▷ Instagram → Fastest growing social network for youths

▷ Pinterest → Electronic eye candy

▷ Google Plus → Hello? Anybody there?

▷ LinkedIn → More than just a rolodex

 

WHAT IS SOCIAL MEDIA MARKETING?

▷ Defining social media marketing

▷ A 6-step social media marketing process (Analyze, Define, Develop, Execute, Measure, Repeat)

▷ Facebook marketing

▷ Understanding your newsfeed

▷ Facebook messages

▷ Facebook content types

▷ Facebook Pages and Groups

▷ Facebook advertising and sponsored posts

▷ LinkedIn marketing

▷ LinkedIn connections

▷ LinkedIn Pulse and blog articles

▷ LinkedIn influencers

▷ LinkedIn Communities

▷ LinkedIn advertising and sponsored posts

▷ Pop Quiz

 

ANALYZING, DEFINING, & DEVELOPING A SOCIAL MEDIA MARKETING STRATEGY

▷ Identify marketing problem

▷ Establish social media marketing objective

▷ Customer analysis and profiles

▷ Social media marketing channels

▷ Social media marketing team

▷ Content creation and curation

▷ Content calendar

▷ Community management plan

▷ Measurements and KPIs

 

WHO’S YOUR CUSTOMER?

 

▷ Demographics

▷ Psychographics

▷ Social Media Analytics

▷ Social listening tools and techniques

▷ Customer research strategies

 

MANAGING SOCIAL MEDIA COMMUNITIES

▷ Facebook profile, Facebook group or Facebook fan page?

▷ Engaging with friends and fans

▷ Getting Facebook fans to create content

▷ Dealing with negative comments or reviews

▷ Facebook contests

▷ Facebook advertising

▷ Building a LinkedIn interest group

▷ Developing your topic of influence

▷ Writing and publishing on LinkedIn

▷ Building your LinkedIn presence

▷ Soliciting for and giving LinkedIn endorsements

▷ Interacting with LinkedIn influencers

 

WHY CONTENT IS KING ON SOCIAL

▷ Branded storytelling

▷ The art and science of writing socially

▷ Visual storytelling through photos and videos

▷ Why infographics go viral

▷ Serious stuff: slideshare, whitepapers, eBooks

▷ Creation versus curation

▷ Developing a content calendar

 

MEASURING AND MONITORING

▷ Being SMART (Specific, Measurable, Achievable, Realistic, Time-bound)

▷ Types of measurements (brand awareness, engagement, participation, community growth, revenue, etc)

▷ Frequency of measurements

▷ Social Media Marketing reports

▷ Feedback loops and iterations

▷ A/B testing

▷ URL builder tool by Google Analytics

 

ACTION PLANNING AND MANAGEMENT

▷ Integrating Social, Digital, SEO, and PR

▷ Native advertising on Social Media

▷ Manpower and teams

▷ Outsourcing versus insourcing

▷ Roles and responsibilities

▷ Budgeting, Timelines and Monitoring

▷ Working with agencies (briefs, scope of work, KPIs, timelines)

 

UNDERSTANDING INFLUENCE AND SOCIAL PR

▷ Robert Cialdini’s 6 weapons of influence (commitment/consistency, reciprocity, social proof, liking, authority, scarcity)

▷ How influencers can jump start your Social Media Marketing

▷ Native advertising on social media

▷ Brand advocacy on social media

▷ Social Media influencers in Singapore

▷ Celebrity bloggers → boon or bane?

▷ Cyberbullies, trolls, and attackers

▷ Social media policies/ rules of engagement

 

CREATING CAMPAIGN BUZZ AND VIRALITY

▷ How to be contagious (Jonah Berger)

▷ Social and psychological triggers

▷ Facebook social movements

▷ LinkedIn article marketing

▷ Process for viral marketing

▷ Viral marketing case studies

 

ROLLING OUT SOCIAL MEDIA MARKETING CAMPAIGNS

▷ A 6-step social media marketing process (Analyze, Define, Develop, Execute, Measure, Repeat)

▷ Analyzing customers, competitors, channels, and current practices

▷ Defining target audiences, channels, advertisements and partners

▷ Developing campaign materials, promotional materials

▷ Execution of campaign

▷ Measuring success

▷ Iterate, Iterate, Iterate!

▷ Differences between plan and campaign

 

Instructor

The instructor for this course is a influencer, people developer, corporate story teller, change agent, strategist, having around 20 years of working experience in content marketing, social media marketing, PR, Brand development, industry development and organizational management. He has trained and spoken at multiple workshops and conferences on public relations, citizen engagement, conferences, workshops etc.