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Social Media Marketing (SMM) Training Course

/Social Media Marketing (SMM) Training Course
Social Media Marketing (SMM) Training Course 2017-11-05T06:37:53+00:00

Discovery 360 Social Media Marketing Training Course

Statistics have revealed that more than half of the Singapore population is on social media and spends around 2 hours each day on social media channels. This clearly indicated the importance of social media as a web marketing tool. Right from Facebook, LinkedIn, and Twitter to Instagram, Snapchat, Pinterest etc. social media networks are dominating our lives and cultural landscape. Now the main question that arises here is how the business professionals can leverage the benefits of social media and grow their business.

Learn the best tactics and implement the proven and highly successful social media marketing techniques to enhance your business growth and new avenues. Our 2 days intensive Social Media Marketing workshop provides practical real time hands on to setting for beginners embarking them on a social media marketing journey. The training is further enhanced to new learning levels with case studies, local and International projects, hands on activities, mock tests, and more. The training can be deemed as a comprehensive guide on how to create effective social media marketing campaigns.

Key Features

  • Up to date curriculum
  • Lots of practical sessions and case studies
  • Structure course modules
  • B2C & B2B Social Media strategies
  • Expert trainer faculty
  • Post training support

Objectives

By the completion of this course, the learner will be well versed with:

  • Understanding of social media and working on it both via Local or International context
  • Reaching out to followers and influence the potential buyers on various social media platforms
  • Engaging with the audience and grow on social media
  • Create and manage social media profiles on networks like Instagram, LinkedIn, Twitter etc.
  • Creating and managing various social media campaigns
  • Objective oriented strategies for Social media

Target Audience

  • Vps and Marketing directors
  • PR directors
  • Marcom directors
  • Social media managers,
  • Community managers,
  • Bloggers,
  • Digital marketing executives,
  • PR executives,
  • Account managers,
  • Account executives, and
  • Anybody who needs to use social media to drive customers and business prospects

Cultivate new leads, create and deepen customer relationships, improve your public perception and increase your brand awareness through effectively trained social media training.

Prerequisite

The course does not require great knowledge as a prerequisite and basic computer knowledge will work.

Course Outline

UNDERSTANDING SOCIAL MEDIA

Why social media is no longer new

Social media in Singapore (statistics and trends)

Social media’s impact on society

Social media’s impact on business

CREATING SOCIAL MEDIA ACCOUNTS

Developing a social brand identity

Using tools like Canva and other designer tools

Facebook → World’s largest social network

Twitter → Making magic with 140 characters

YouTube → Rise of user-generated videos

Instagram → Fastest growing social network for youths

Pinterest → Electronic eye candy

Google Plus → Hello? Anybody there?

LinkedIn → More than just a rolodex

WHAT IS SOCIAL MEDIA MARKETING?

Defining social media marketing

A 6-step social media marketing process (Analyze, Define, Develop, Execute, Measure, Repeat)

Facebook marketing

Understanding your newsfeed

Facebook messages

Facebook content types

Facebook Pages and Groups

Facebook advertising and sponsored posts

LinkedIn marketing

LinkedIn connections

LinkedIn Pulse and blog articles

LinkedIn influencers

LinkedIn Communities

LinkedIn advertising and sponsored posts

Pop Quiz

ANALYZING, DEFINING, & DEVELOPING A SOCIAL MEDIA MARKETING STRATEGY

Identify marketing problem

Establish social media marketing objective

Customer analysis and profiles

Social media marketing channels

Social media marketing team

Content creation and curation

Content calendar

Community management plan

Measurements and KPIs

WHO’S YOUR CUSTOMER?

Demographics

Psychographics

Social Media Analytics

Social listening tools and techniques

Customer research strategies

MANAGING SOCIAL MEDIA COMMUNITIES

Facebook profile, Facebook group or Facebook fan page?

Engaging with friends and fans

Getting Facebook fans to create content

Dealing with negative comments or reviews

Facebook contests

Facebook advertising

Building a LinkedIn interest group

Developing your topic of influence

Writing and publishing on LinkedIn

Building your LinkedIn presence

Soliciting for and giving LinkedIn endorsements

Interacting with LinkedIn influencers

WHY CONTENT IS KING ON SOCIAL

Branded storytelling

The art and science of writing socially

Visual storytelling through photos and videos

Why infographics go viral

Serious stuff: slideshare, whitepapers, eBooks

Creation versus curation

Developing a content calendar

MEASURING AND MONITORING

Being SMART (Specific, Measurable, Achievable, Realistic, Time-bound)

Types of measurements (brand awareness, engagement, participation, community growth, revenue, etc)

Frequency of measurements

Social Media Marketing reports

Feedback loops and iterations

A/B testing

URL builder tool by Google Analytics

ACTION PLANNING AND MANAGEMENT

Integrating Social, Digital, SEO, and PR

Native advertising on Social Media

Manpower and teams

Outsourcing versus insourcing

Roles and responsibilities

Budgeting, Timelines and Monitoring

Working with agencies (briefs, scope of work, KPIs, timelines)

UNDERSTANDING INFLUENCE AND SOCIAL PR

Robert Cialdini’s 6 weapons of influence (commitment/consistency, reciprocity, social proof, liking, authority, scarcity)

How influencers can jump start your Social Media Marketing

Native advertising on social media

Brand advocacy on social media

Social Media influencers in Singapore

Celebrity bloggers → boon or bane?

Cyberbullies, trolls, and attackers

Social media policies/ rules of engagement

CREATING CAMPAIGN BUZZ AND VIRALITY

How to be contagious (Jonah Berger)

Social and psychological triggers

Facebook social movements

LinkedIn article marketing

Process for viral marketing

Viral marketing case studies

ROLLING OUT SOCIAL MEDIA MARKETING CAMPAIGNS

A 6-step social media marketing process (Analyze, Define, Develop, Execute, Measure, Repeat)

Analyzing customers, competitors, channels, and current practices

Defining target audiences, channels, advertisements and partners

Developing campaign materials, promotional materials

Execution of campaign

Measuring success

Iterate, Iterate, Iterate!

Differences between plan and campaign

Instructor

The instructor for this course is a influencer, people developer, corporate story teller, change agent, strategist, having around 20 years of working experience in content marketing, social media marketing, PR, Brand development, industry development and organizational management. He has trained and spoken at multiple workshops and conferences on public relations, citizen engagement, conferences, workshops etc.